Free Course Social Media Marketing


Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.

Skills you will gain from this specialization:

  • Social Marketing and Social Network.
  • A / B Testing and Budget.
  • Social Media Marketing.
  • Writing and Analytics.
  • Influencer Marketing.
  • Marketing Strategy.
  • Business Planning.
  • Digital Marketing.
  • Social Media.

About this Specialization:

Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media.

There are 6 Courses in this Specialization:

What is Social?

The “What Is Social?” MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies

The Importance of Listening:

In this second MOOC in the Social Marketing Specialization – “The Importance of Listening” – you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites.

Engagement & Nurture Marketing Strategies:

In this third course in the Social Marketing Specialization – “The Engagement & Nurture Marketing Strategies” – you will learn two of the most effective social strategies used by organizations today. You’ll see real-world best practice examples and learn what metrics they use to gauge success

Content, Advertising & Social IMC:

Want your content to go viral? Who doesn’t! It takes a thoughtful. Making content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization – “Content, Advertising & Social IMC” – you will learn how marketers are successfully navigating today’s media landscape.

The Business of Social:

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems.

Social Marketing Capstone Project:

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan.

How the Specialization Works?

Take Courses:

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly,

Hands-on Project:

Every Specialization includes a hands-on project. You’ll need to successfully finish the project (s) to complete the Specialization and earn your certificate.

Earn a Certificate:

When you finish every course and complete the hands-on project, you’ll earn a Certificate.

The Course Is Offered by:

Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar.

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